W&F Issue 2 2018

www.wealthandfinance-news.com 20 Wealth & Finance International - Issue 2 2018 Established in 1995, Ayton Global Research is a global provider of studies for the purpose of advertising, efficacy and marketing claims. Susan discusses the company’s services in more detail. “Here at Ayton Global Research, we work very closely with R&D chemists in the cosmetics and toiletries and food and drink sectors. Our studies chiefly provide evidence for the legal substantiation of advertising claims in over 35 countries, but also provide valuable insights into the likely success of new product launches. We are a cost-saving enterprise.” Drawing on its vast experience working in the research industry, the firm has a strong overview of this space and the latest developments it is encountering, which Susan is eager to share with us. “The research industry in general benefits enormously from the worldwide web, making research a quick and affordable part of new product development. It also benefits from the implementation of advertising standards in new territories as well as refinement in existing territories. The main challenge that we face as a global supplier of consumer studies is building studies that are fully compliant in all territories and addressing developing import/export regulations. This is a challenge that we relish. If it was easy, everyone would be doing it. Our software has taken the wrinkles out of many parts of the full process and shaved days off lead-times.” “Additionally, as Ayton System Software is entirely owned by Ayton Global Research changes to the core programming can be made same day or thereabouts, ensuring that any slight changes in demand or commercial landscape can be addressed speedily. As such, we are able to remain at the forefront of the latest industry developments and ensure that our solutions are always cutting edge. Our IT Director Robert Ayton uses his vast industry experience to manage the day-to-day improvement of our software.” Clients expect the very highest standards of service and support, so Ayton Global Research provides a personal Study Manager for each client to ensure that research requirements are fully met whilst the expertise of the entire Ayton team is put to full use. This team has deep industry experience, and benefits from a supportive internal culture, as Susan explains. “All of our staff benefit from unlimited travel to visit clients and trade shows. This gives them invaluable insights into many cultures and high streets. They have the full support of a continuous staff improvement budget, mainly used to keep abreast of legislative change. We are often the last part of the R&D process meaning that our deadlines are very exacting. We work hard to achieve our goals as a business and ensure that our Clients enjoy success in their businesses too. AGR is a family-ran business that has genuine relationships with each and every member of staff and clients ensuring that when the pressure is on, we can all rely on one another with great confidence.” Moving forward, continued growth and success are on the cards for Ayton Global Research as the Ayton Global Research: Providing the Data to Drive the Future Ayton Global Research provides consumer studies to many global high street chain stores, brand owners and contract manufacturers. We invited Founder and Managing Director, Susan Ayton, to provide us with a fascinating overview of the company, which has recently won Best Online Consumer Research Facility – UK. firm seeks to build upon its current achievements and support a wider range of clients. As Susan concludes. “Currently, Ayton Global Research is expanding rapidly in the USA, India and the Middle East where we have a huge price advantage. Within the industry, compliance with the management of databases and permissions to store and use data is a key focus for us and for all of our clients. But once this essential work is completed during the coming months, we will enjoy moving into territories where advertising standards often conflict with current practice.” Contact: Susan Ayton Address: West Cranmore Quarry, Cranmore Road, Doulting, Shepton Mallet, Somerset, BA4 4QP, England Phone: +44 (0) 1749 344 464 Website: www.aytonglobalresearch.com 1802WF01